Every Monday, Scott Andrews contributes Officers’ Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader’s Handbook, available now from No Starch Press.

One of the most important things you can do when you start a new guild is to differentiate your community from other guilds on the server. When you offer a different experience or a different set of expectations from the typical guild, no matter how slight, you increase your chances of garnering attention and, thus, recruiting players who are attracted to those differences. It’s a concept I’ve mentioned in a number of columns over the years.

But is there such a thing as differentiating too much? One guild leader wants to know:

Hello,

I’m Emir Ergen from Turkey, i read your wowinsider column for a long time. And i really enjoy your writings.

Me and my girlfriend found a new guild named «Efsane» (meaning Legend in English) in our realm (Wildhammer-EU), i’m telling this to you for checking us :). Our website is efsane.guildomatic.com (although its Turkish). My characters are Alhara, Faelha, Eladia on guild. My girlfriend is guild leader and Shehrazad.

Together we wanted to form a Turkish speaking Rated Battleground guild. Our aim is to have about 14-20 members (we do not aim to be a big guild, but time will tell) and get high ratings (read: hardcore) in rated battlegrounds as Turkish people.

This is a very specific aim, thats where i started having some issues.Continue reading Officers’ Quarters: How different is too different?Filed under: Officers’ Quarters (Guild Leadership)Officers’ Quarters: How different is too different? originally appeared on WoW Insider on Mon, 22 Aug 2011 14:00:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments
Every Monday, Scott Andrews contributes Officers’ Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader’s Handbook, available now from No Starch Press.

One of the most important things you can do when you start a new guild is to differentiate your community from other guilds on the server. When you offer a different experience or a different set of expectations from the typical guild, no matter how slight, you increase your chances of garnering attention and, thus, recruiting players who are attracted to those differences. It’s a concept I’ve mentioned in a number of columns over the years.

But is there such a thing as differentiating too much? One guild leader wants to know:

Hello,

I’m Emir Ergen from Turkey, i read your wowinsider column for a long time. And i really enjoy your writings.

Me and my girlfriend found a new guild named «Efsane» (meaning Legend in English) in our realm (Wildhammer-EU), i’m telling this to you for checking us :). Our website is efsane.guildomatic.com (although its Turkish). My characters are Alhara, Faelha, Eladia on guild. My girlfriend is guild leader and Shehrazad.

Together we wanted to form a Turkish speaking Rated Battleground guild. Our aim is to have about 14-20 members (we do not aim to be a big guild, but time will tell) and get high ratings (read: hardcore) in rated battlegrounds as Turkish people.

This is a very specific aim, thats where i started having some issues.Continue reading Officers’ Quarters: How different is too different?Filed under: Officers’ Quarters (Guild Leadership)Officers’ Quarters: How different is too different? originally appeared on WoW Insider on Mon, 22 Aug 2011 14:00:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments